Lose The Belly. Rebuild Your Edge.
A 16-week transformation for busy professional men over 35 — get leaner, sharper and more energised without extreme dieting, punishing training or giving up the life you've worked hard to build.
The Executive Lean Rebuild
In 16 weeks I help busy men over 35 lose the belly, rebuild a leaner and sharper physique, and regain consistent energy, confidence and control. You don't need more information — you need a personalised structure, expert guidance and accountability that works inside a demanding life.
Lifestyle audit, movement baseline, nutrition review & your strategic plan... Stop guessing, get clarity and start building the habits and foundations that achieve an early weight loss result!
Consistency first...a simple training rhythm, protein and calorie structure, step target and sleep focus. This is sustained to keep yielding weekly weight reduction towards your goal...
Progressive training for development in body and mind. Increase in physical and mental resilience under real-life pressure. Your systems and know-how is sustainable...
Optimising around the 4 x Pillars → Sleep, Stress, Nutrition and Movement.... Fine tuning and making changes were needed to keep you achieving change weekly...
24-Week Plan Only → This is where sustainable results are refined and maintained for a long-term outcome. Your results can be self-managed and sustained for the long-term!
Looking for a "summer shred" or a quick fix? This isn't for you. Real, lasting results happen at losing 0.5–1kg (1–2lbs) per week. If you try losing weight with extremes, it comes back on later — and then some! Lose it at the right pace and you'll keep it off, self-managed, for life.
Initial Strategy Consultation — A deep-dive on your lifestyle, schedule, goals and barriers
Personalised Training/Activity Plan — Built around your time, travel, gym access and recovery
Performance Nutrition Strategy — Real-world flexibility, not rigid meal-plan dependency
Weekly Accountability Check-Ins — So you never drift too far off course
Private Messaging Support — Solve problems fast and keep momentum in hard weeks
Habit & Lifestyle Coaching — Sleep, alcohol, stress eating, routine design
Travel, Dining & Social Strategy — Stay in control on trips, dinners and weekends
Maintenance Blueprint — Keep the results without depending on coaching forever
The full 16-week transformation — personalised training, performance nutrition, weekly check-ins, private messaging support and your end-of-programme maintenance blueprint.
Apply For A Spot →Everything in the 16-week programme, plus weeks 17–24: Lock In The Identity — where sustainable results and refinement are achieved and maintained for a long-term result.
Apply For A Spot →
From Team GB To Coaching Men Like You
I spent 12+ years in high-performance sport, competing for Team GB at the Commonwealth Games. Elite sport taught me one thing above all: results don't come from motivation or extremes — they come from a system you can execute under pressure, week after week.
When I left competition, I qualified five times over in nutrition science and started coaching the men who reminded me most of my teammates — driven, high-responsibility professionals. Men who lead in business but whose body no longer reflects their standards.
That's why the Executive Lean Rebuild exists. It takes the same four pillars I lived by as an athlete — stress, training, sleep and nutrition — and builds them around your career, your family and your real life. Not the other way round.
Men Who Lost 10–25kg & Kept It Off
Busy men in high-powered roles who found a system that works around demanding schedules.
“Chris was easy to work with, and explained everything thoroughly, including the science behind why it worked. He helped me lose over 25 lbs, but not only that, gave me the tools to make it sustainable, rather than just another cycle in the weight roller coaster I've been experiencing for my entire adult life. A true lifestyle change!”
“The focus that your programmes have given me at the gym has been a real eye opener. But for me it's the overall sense of wellbeing — the structure and the feeling that I'm in control of my health and wellbeing for the first time in my life are huge!”
“Working with Chris has been a total game-changer for me! The accountability and motivation he has provided have been invaluable — it's so much easier to stay on track when someone's got your back! Chris manages the relationship in such a way that you don't feel demotivated if you go slightly off track.”
“Working with Chris has been one of the best decisions I've made for my health. I came into his programme with the goal of losing weight and getting “fitter,” but I've walked away with so much more: a stronger body, a healthier mindset, and a renewed sense of confidence.”
“Biggest progress has been feeling comfortable again and having processes that help me achieve all the goals. Breaking it down into small measurable goals and building it into lifestyle has been great. I don't feel like my routine changed at all but the outcomes have. This is definitely sustainable.”
“Weight is consistently going, I feel much better about myself, I look better, I'm lifting heavier, and workout, food, rest and supplements are all built into my routine now — first time in my lifetime that I've felt like I understand what I need to do. Really grateful for the guidance you've given me.”
“For the first time in this set I've hit my target weight of 13st 7lbs. I'm proud of where this journey has brought me since October. Just a big thank you — this was a milestone I didn't think I'd make. Your support has been immeasurable.”
“Also down a kg — smaller belt loop today. I'm really trying to boost protein and finding myself feeling fuller.”
“With you, I never felt you were judging at all! So it's more than understanding me — you also gave me the space I needed. Your reaction was “enjoy what you enjoy”, and I felt you won't make me feel bad about my choices.”
“Got my first “you been looking ripped lately” today. The work is paying off.”
“As I am turning 50 I realised the 1kg extra every year had accumulated to a noticeable gain. Chris described some small changes that made a real difference to my mood, energy levels and physical appearance. The programme was unintrusive to my day-to-day routine — I gradually lost 7kg over 12–14 weeks, I'm fitting back into my clothes, and I'm enthusiastic and energised to take on each day.”
“He was diagnosed with high blood pressure and the GP put him on medication — that was the thing that made him look at his lifestyle. Then he found you. I've never seen Andrew so committed to his own health. No more excuses — he prioritises himself over work (it used to always be the other way around).”
“Just finished a gym session, feels good, so it looks like it's going to be a good week. Morale feels good and I'm happy about my weight so it's motivating! Thank you for doing what you do.”
The 7-Day Reset Guide
The complete 7-day guide of routines, habits, methods and nutrition science that my clients and I use to lose weight — despite long hours, travel, stress and family demands.
Daily routines and habits that hold up on your busiest weeks
The exact methods I use with executive clients to drop body fat
Nutrition science made simple — no meal-plan dependency
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